Cannes Lions

ANTI-CHILD-ABUSE CAMPAIGN

DENTSU, Tokyo / ADVERTISING COUNCIL / 2007

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A child shuns away from the movement of the cursor and trembles with fear as if he is protecting himself from abuse. This banner portrays the terror of the children under domestic violence. Even if the abuse is a one-time-occurrence, the shock it applies to the child is grave enough to leave a life-lasting wound in his heart.

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