Cannes Lions

ANTI-CHILD LABOUR CAMPAIGN

GREY CHILE, Santiago / UNICEF / 2006

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Overview

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Credits

OVERVIEW

Outcome

Surpassed any forecast! UNICEF achieved a 64% increment of company memberships in less than 3 months.Besides, Unicef also caught the attention of high executives and recognized businessmen in the country and put the child labor subject in the goverment programme.

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