Create the naming and logo for the Foundation and develop the entire 360˚ identity for the brand and its international initiatives.

The name chosen was We Are Water and development of the logo came from the graphic elements of the Roca logo. In addition to the development of the website, to implement the 360˚ strategy and make the brand more visible and recognisable, combining different initiatives. So, we developed We Eat Water, an app for smartphones. A documentary film festival about social issues related to water. We also sponsored a sail boat in the Barcelona World Race. Bottles of water were created to support the initiative. The Foundation actively participated in World Water Day as well as in many other similar events.

In only one year we have managed to create a unique and recognisable visual identity for the Foundation in media as disperse as web content, events, mobile apps, gadgets, projects with NGOs and exhibitions.