At some point in life, 25 percent of all Swedes suffer from a depression so grave it requires medication. Hjärnfonden ("The Brain Fund") is a non-profit organization working to boost brain-related research and knowledge dispersion. Naturally, they wanted to raise awareness of this national disease and raise some much-needed funds in the process.To dramatize how dull the world appears in the eyes of a depressed person, we turned the beauty of the Swedish summer scenery into a drab, colorless experience. A custom grey plastic film, applied to different windows, gave bypassers a chance to catch a glimpse of depression from a first-person perspective.The campaign could be seen at the Stockholm Museum of Photography and on Gothenburg trams.