We created various challenging situations where it seemed impossible to open the object presented, e.g. a bottle without a cap, a lock without a keyhole, or a pencil sharpener without a hole. Obviously, with the efficacy offered by Piogtan’s mechanism of action, the challenge of insulin resistance is overcome.

A winning start: When compared to competitors, Piogtan penetrated the market faster, completing twice their initial sales in the first 2.5 months. The first-comer’s 6-month sales were reached within this short period of time. Doctors gave feedback that the mailing brilliantly explained insulin resistance and positioned Piogtan as the solution. Our client was very pleased and awarded us with 3 new brands to work on.