So instead of traditional media that is easily ignored, we decided to talk to people in the streets. And how can you ignore an ambulance with its siren blaring? So that’s what we did. We took an ambulance and dressed it like a married couple’s honeymoon car (‘Just married’ sign, balloons and tin cans). And as it travelled around Tower Hamlets we had a poster van driving behind explaining ‘Every week 2 women are killed by partners or ex-partners’.

Tens of thousands of people saw the stunt. It made local and national news bulletins. Let’s hope it also made potential wife-beaters think again.