Two friends are driving in their Jeep when they see a bevarage truck in front of them. As they watch, one of the doors on the side of the truck opens, exposing the drinks. The two cannot believe it and they agree to get closer to the truck. At a stop sign, the passenger reaches from his seat towards the drink truck. He grabs the rope attached to the door and pulls it down. The door is closed and the drinks are safe. The friends celebrate as the PSA closes with the tag, "Integrity. Pass It On."