Cannes Lions

PROMOTION OF POSITIVE VALUES

THE FOUNDATION FOR A BETTER LIFE, Denver / FOUNDATION FOR A BETTER LIFE / 2008

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“You Raise Me Up,” is a Public Service message woven around Josh Groban’s song of the same name. It is meant to inspire and encourage viewers. The spot provides a gentle reminder that someone has “lifted us up” along the way and that we should do the same for others. It has been seen 51 million times in the U.S. and in many countries around the world. The Foundation for a Better Life does not participate in fundraising and in non sectarian. The only objective is to promote positive values.

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