Cannes Lions

PROMOTION OF POSITIVE VALUES

THE FOUNDATION FOR A BETTER LIFE, Denver / FOUNDATION FOR A BETTER LIFE / 2009

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The Greatest is all about perspective. Just when you think you are failing, when things seem to be going wrong…a change of perspective shines a bright light of realization that you just might be succeeding in other ways.

Enhanced by the song “Celebration,” by Kool and The Gang, The Greatest fittingly takes us, as viewers, from despair at ‘strike three' to euphoria and inspires us all to embrace the value of Optimism as we face similar situations each day. After all, you might just be…The Greatest.

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