We placed this “special night & day” outdoor near Bairro Alto and Santos, the most popular bar and disco Lisbon districts.Using a special print masking technique, this outdoor has 2 different phases:1- During the day we only see the image of the motorcycle.2- At night a wheelchair starts to appear with our claim: One night can change your whole life. Don´t drink and drive.

As this is only a public awareness message, results are impossible to measure 100%. It would require a huge amount of people and time to conduct a street survey throughout the whole city to get to real number of youngsters who go out at night, drink alcohol and then do not get on their motorcycles.