Heat sensitive stickers were placed directly in men's urinals. More than a poster in the toilet, this innovative medium sticker challenged our target to "Aim Below" - this message changed when hit by urine to reveal. ".05", reminding them to aim below the legal BAC level of .05% when back in the bar drinking. The placement of the stickers focused on men's toilets in major pubs, clubs and sporting venues in South Australia.

Thanks to young men peeing on a sticker, 84% of drivers knew the correct BAC, up from 75%. 28% of respondents said they didn't drink drive anymore, up from 15%. Stickers excited public and media interest and garnered significant attention during Ashes Cricket Test broadcast on a major non-commercial station.