Cannes Lions

ANTI-DRINK-DRIVING CAMPAIGN

AFRICA PROPAGANDA, Sao Paulo / BRAHMA / 2007

Presentation Image

Overview

Entries

Credits

Overview

Description

This website is a public awareness piece for Brahma beer. The idea was to place a racer sponsored by Brahma in a real Stock Car racing competition. As the brand is very responsible, the racer never drives and always drinks.

Similar Campaigns

12 items

2 Cannes Lions Awards
Brahma Medical Department

AFRICA CREATIVE DDB, Sao paulo

Brahma Medical Department

2023, BRAHMA

(opens in a new tab)