Cannes Lions

ANTI-DRINK-DRIVING MESSAGE

LEO BURNETT, London / UK DEPARTMENT FOR TRANSPORT / 2007

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At a time of drinking and being merry, this creative tempts with a nice fresh pint being placed directly in front of the viewer. The viewers' cursor is then surrounded by flashing blue cursors to the audio of police surroundings, to indicate that the viewer would be arrested with no escape if they were to drink-drive this Christmas.

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