Cannes Lions
LEO BURNETT, London / UK DEPARTMENT FOR TRANSPORT / 2007
Overview
Entries
Credits
Description
At a time of drinking and being merry, this creative tempts with a nice fresh pint being placed directly in front of the viewer. The viewers' cursor is then surrounded by flashing blue cursors to the audio of police surroundings, to indicate that the viewer would be arrested with no escape if they were to drink-drive this Christmas.
Similar Campaigns
12 items