Problem: Drinking and driving represents a major youth problem. It is still considered as cool to drink - and then to drive. Youngsters are most likely to die when drinking and driving.Goal: To make young people aware of the problem of drink driving in a presentation appropriate to the target audience.

Message: Only an idiot (Super-Ei) drinks and drives.Linguistic background: Ei - the word for egg in German – is colloquially used to mean an idiot. ‘Super’ internationally signifies ‘exceptional, extreme’, so Super-Ei means a total fool.Target group: 18-22 year olds