Cannes Lions
MASS MEDIA & UNIVERSAL INTERNATIONAL ADVERTISING COMPANY, Beijing / MASS MEDIA INTERNATIONAL ADVERTISING / 2008
Overview
Entries
Credits
Execution
Most drunk drivers will experience similar feelings: Visual shapes will become unclear, even leading to head spinning. Therefore, we use the principle of visual illusion in graphic constitution to imitate drunken conditions.
Outcome
The carpark is the common place for drivers, hence we decided to use this as the medium for distribution. The works will create positive interaction in the community, by allowing drivers to experience the effects of alcohol consumption, therefore highlighting the seriousness of this issue. It will have a very beneficial result.
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