Around the world, freedom of information is something that reporters are fighting for. In Switzerland, it is an automatic right. In other countries, people risk reprisals, censorship and even death for it. We want to raise awareness of this among writers at home and around the world.

10 July: Campaign launch. Journalists throughout the world receive a request from us on the professional networking site LinkedIn. For an entire month, we send thousands of requests via our three protagonists. And, in turn, ourselves receive an increasing number of friend requests from journalists connected to our new friends. After 4 weeks, we have far exceeded our aim of raising awareness among 1,500 journalists around the world. On 7 August, we wind it up. At the same time, we place our gruesome job adverts on job platforms, some of which are still live today.