Cannes Lions
LOWE-SSP3, Bogota / VICE / 2009
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Description
Both of the Narcoteletón presenters are well know Colombian TV personalities. Felipe Arias is the daily midday newsreader and Cristina Hurtado presents a popular celebrity gossip show.They are presenting a Narcotics TV fundraiser. The main message delivered in the spot is that everytime you buy drugs, you support war, corruption and poverty. Don't buy drugs.
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