An invitation-video was published on YouTube and Vimeo, and an online PR strategy targeted relevant advertising-, design, tech-, and pr blogs and websites.

The young creatives were asked to respond by pitching us their ideas on Snapchat. The participants could also read more on a campaign site and join our dedicated page on Facebook.

The Snapchat Pitch got massive attention in relevant media world wide, promoting DDB’s creative focus. (including Mashable, Contagious, Adweek, PSFK, The Inspiration + hundreds of other blogs and tweets).

The attention resulted in over 700 ideas from young creative talents.

The invitation films were watched over 50.000 times on YouTube and Vimeo, and the Facebook page gained over 750

followers - a valuable group of people we can stay in touch with.

And the winner, @freddywoo from Italy, will soon be on a plane to Oslo.