The objective was to raise awareness of the fact that drug driving is a criminal offence which the police are trained to spot, and that the consequences of a conviction are exactly the same as those for drink driving. 18-32 year-old drug drivers did not believe that their driving was impaired or that they can be caught. The task was to make them take drug driving seriously by puncturing the permissive “bubble” they had created around their behaviour with incontestable fact: drugs have an involuntary effect on the eyes that the police can test for.

London bus backs

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