Cannes Lions

LIGHTS

750MPH, London / DEPARTMENT FOR TRANSPORT / 2015

Film
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The hero film shows our protagonist driving home after a night out, seeing blue lights at every turn. Each time, the flashing blue lights turn out to be innocuous: a burglar alarm or shop sign, for example. However, just as our driver thinks he has made it home safely, the police pull him over. The message: Now there’s more reason to be paranoid, because the law has changed to clamp down on drug drivers.

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