Cannes Lions

ANTI DRUG-DRIVING CAMPAIGN

CLEMENGER BBDO ADELAIDE, Adelaide / MOTOR ACCIDENT COMMISSION / 2010

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Objective: Research revealed that many young drug users believe that the drug ‘speed’ actually improved their ability to drive. Our aim was to challenge this myth.Target Audience: Ordinary young men and women who love to party on the weekend. Typically they believe speed makes them more alert and improves their reaction time when driving.

Similar Campaigns

12 items

Footprints of extinction

WWF CHILE, Las condes

Footprints of extinction

2022, WORLD WILDLIFE FUND (WWF)

(opens in a new tab)