Cannes Lions

ANTI DRUG-DRIVING CAMPAIGN

CLEMENGER BBDO ADELAIDE, Adelaide / MOTOR ACCIDENT COMMISSION / 2010

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Objective: Research revealed that many young drug users believe that the drug ‘speed’ actually improved their ability to drive. Our aim was to challenge this myth.Target Audience: Ordinary young men and women who love to party on the weekend. Typically they believe speed makes them more alert and improves their reaction time when driving.

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