Cannes Lions
McCANN ERICKSON, Madrid / GREENPEACE / 2014
Overview
Entries
Credits
Execution
We put this spectacular icy QR code outside a multiplex cinema. With a message next to it urging people to win two free cinema tickets if they succeeded in scanning this QR with their smartphones before the ice melted.
Outcome
86% of those who got in with free tickets donated two euros with their mobiles and lent their support to the protest.
73% of all the cinema-goers in the theatre did the same.
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