Cannes Lions
PROXIMITY GERMANY, Hamburg / AKTION GEGEN RECHTS IN LIPPSTADT / 2008
Overview
Entries
Credits
Execution
Everyone should be able to show what he thinks of the Righties and in a language that even the Nazis understand. We developed the Adi-Toi-Paper: toilet paper printed with a stylised image of Adolf Hitler to be distributed to the toilets of local restaurants. It could hardly be easier to deliver a personal statement.
Outcome
The interest in our paper was so great that even regional and national media reported it. Page visits on the website www.aktion-gegen-rechts.de increased by over 300%.
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