The challenge: an unusual and striking sign against right wing radicalism with a link to the homepage www.aktion-gegen-rechts.de.

Everyone should be able to show what they think of the Righties and in a language that even the Nazis understand. We developed the Adi-Toi-Paper: toilet paper printed with a stylised image of Adolf Hitler to be distributed in the toilets of local restaurants. It could hardly be easier to deliver a personal statement.

The interest in our paper was so great that even regional and national media reported it. Page visits on the website www.aktion-gegen-rechts.de increased by over 300%. The customer was so delighted by people's positive feedback that he'd like to expand the promotion further.