Cannes Lions

ANTI RIGHT WING WEBSITE

PROXIMITY GERMANY, Hamburg / AKTION GEGEN RECHTS IN LIPPSTADT / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

Thanks to our chosen medium, no one could elude our message. Our toilet paper forcibly made contact with the target group in a place of peace and contemplation: the toilet.

Outcome

The interest in our paper was so great that even regional and national media reported it. Page visits on the website www.aktion-gegen-rechts.de increased by over 300%. The customer was so delighted by people's positive feedback that he'd like to expand the promotion further.

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