Cannes Lions
HYPE PICTURES, New Delhi / WORLD HEALTH ORGANISATION / 2003
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A funeral procession crosses a man who seems indifferent to death, confident in his youth and health. As he lights up his cigarette, the procession suddenly halts. Looking ominous, it changes direction. Terrified, he realises that 'death' is advancing towards him. Each puff of smoke is an invitation to death...
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