Special stickers were used to turn normal advertising pillars into huge, stubbed-out "cigarettes". And so a new thing was created on German pavements: the first ever "fag-ends" (stubbed-out cigarettes) which might appeal even to non-smokers.

The advertising pillars attracted (and continue to attract) a huge amount of attention, not just locally, but also with heavy coverage in the regional press, and so it supports lobbying activity against smoking.