Objective: Convince young smokers that they are manipulated by the Tobacco Industry.Concept: Toxic-Corp is selling a product that kill one out of every two smokers; they need new consumers in order to replace them.Target: Young people from 15 to 25 years old.Login: luc1Password: margaux

The web site as the cornerstone of the campaign shows real and authentic documents from the big tobacco companies.-Internet banners.-Internet diffusion of the film - Broadcast on several selected TV channels.-Street marketing, distribution of flyers in front of high school and college in the biggest French cities -Press advertising : In all the teenage magazines. In the classified section (“replacement smoker” or “coach in new smoking” wanted).