Cannes Lions

ANTI-TOBACCO

DDB PARIS, Paris / INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION / 2015

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OVERVIEW

Description

Message of love from a mother to her children or a husband to his wife.

Execution

Anna, Clemmy…. It’s mummy….? you’ve brought me so much joy…. but we might not see one each other again,… so I wanted to tell you one last time that I love you and that mummy… will always be with you…

This message of love was brought to you by the tobacco industry.

To stop smoking, call the 39.89

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