Cannes Lions

ANTI-SMOKING MESSAGE

DDB BRASIL, Sao Paulo / MINISTRY OF HEALTH / 2004

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

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OVERVIEW

Description

Two men are sitting in a snack bar, a fat one and a thin one. As the fat one munches his sandwich, the thin one visibly gains weight. The thin man’s situation shows a parallel with second-hand smokers.

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