Cannes Lions
DDB DM9JAYMESYFU, Makati City / GABRIELA / 2010
Overview
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Credits
Outcome
On the day of the launch itself, we were able to gather over 1,000 signatures. Among the the signatories were high-profile politicians, artists, media people and celebrities. Given the success of the material, they brought it around the country and to satellite offices around Asia. There are now over 30,000 signaties to the iVow campaign.
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