Cannes Lions

TOBACCO AWARENESS

DDB PARIS, Paris / INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION / 2011

Awards:

1 Silver Cannes Lions

1 Shortlisted Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

Our target spent an average of 10 minutes on the experience, with over 500.000 unique visitors. We received widespread national media coverage and a global reach.

Reviews of the experience have been overwhelming, teenagers feltthat the message was told in a very compelling way and didn’t feel patronizing.

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