Cannes Lions

ANTI-SMOKING MESSAGE

ARNOLD WORLDWIDE, Boston / AMERICAN LEGACY FOUNDATION / 2006

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Big Tobacco permeates our daily lives way more than most of us realise. It’s everywhere, in all of our cities, towns and neighborhoods. So, we thought it would be a good idea to build a world on the truth.com that shows people if they look a little deeper, these facts about the tobacco industry and its deadly products are there to be revealed. Truth found is just as alive on the web as on television and in print. Kids can play different games, search for facts on their own, download various screensavers and tons more.

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