"Empty words can’t help"

By using this message a unique call to donate clothes took place. A special built installation took over the task of regular containers for collecting clothes: life-sized, 3-dimensional see-through letters formed the word "HELP" and animated people to fill them with their old clothes.

Thanks to the plexiglass construction and easy transportation possibility, the "HELP" installation was built up in various shopping malls in Vienna and events across Austria to demonstrate the necessity of donating old clothes. And it worked: Step by step, each letter got filled very quickly. A video-documentation gained additional media interest for Humana's special collection bin .

Scale:

Length: 9,90 meters

Height: 2,24 meters

Width: 1,70 meters

About 350 kilos of clothing got donated during the two-week campaign period.

+20% turnover during the same period than the previous year.

Online & offline coverage on nationwide newspapers and magazines.

The total net proceeds of the resold used clothes and shoes are reinvested in development projects.as on numerous other portals.