Cannes Lions

APPAREL

JEFFERSON PROJECTS, Los Angeles / CARHARTT / 2015

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Carhartt took a 12 day road trip to visit and share the Carhartt Woodsman beer with over 20 craftsmen who inspired us. Our journey took us from Carhartt's birthplace in Detroit all the way to the Rocky Mountains. While many folks say American craftsmanship is dead, our trip taught us there are still many people making, doing and crafting.

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