Jason has been wearing Carhartt’s his entire life. He’s been wearing them through some of his most memorable moments in life. We set out to create a film that embodies those moments and illustrates what it means to be a father. Our aim was to create a piece that the viewer could emotionally connect and resonate with.

We aimed to create a branded short film that is NOT a branded short film.

a. Introduced entirely new audiences to the Carhartt brand with an authentic, inspiring story of shared belief in working hard to build a legacy.

b. Generated a large scale brand impression and video view results with very little paid media spend.

The short film had a total of 55.6 million impressions with 2.6 million views and 1.5 million in engagements. Over half of viewers felt compelled to like, share, or comment on the short film which demonstrates the impact the film had on the viewer.

In addition the film appeared in articles on PopSugar, MTV, Yahoo, Entertainment Tonight, and Outside Magazine Online, among others.

Outside Magazine Online ranked Canvas of My Life film No. 3 on its list of 10 most popular videos in 2016, a list that was compiled just days after the video's release.