Cannes Lions

APPAREL

R/GA, New York / NIKE / 2011

Awards:

3 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Film
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Film
Film
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Nike asked us to find a way to teach complex pro basketball moves to young players at the 2010 World Basketball Festival in New York City.

Execution

We created the Film Room, a new platform comprising of a modular stage, HD cameras, custom-built algorithm, and large format printers—a system capable of filming a young player’s move, analysing the footage, and deconstructing it frame-by-frame in order to design personalized 18 x 24” Nike posters, all within minutes.

Outcome

Over two days, hundreds of kids learned their favourite NBA moves. And each walked away with their own personalized Nike posters. The event set the stage for future Film Rooms at Nike events around the world, where young players will learn the moves of their favourite pros.

Similar Campaigns

12 items

Air Max Day

WIEDEN+KENNEDY, Portland

Air Max Day

2017, NIKE

(opens in a new tab)