Cannes Lions

Apple AirPods 'Bounce'

PULSE FILMS, Los Angeles / APPLE / 2020

Awards:

1 Shortlisted Cannes Lions
Film
Demo Film
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Overview

Entries

Credits

OVERVIEW

Execution

To find a trampolinist who has enough charisma to capture the imagination of our global audience, essentially someone who can act and also perform incredible routines on a trampoline.

The casting call was put out via our choreographer, Yoann Bourgeois, but that was just the start of the journey.

The director selected down to 3 candidates, all of which had different attributes. We decided to fly them all out to Kiev to audition in person for a week.

This involved trampoline exercises and choreography/ peformance rehearsals to run through the action.

Mehdi wasn't the most impressive on the trampoline, but hands down, the guy with the most charisma. This is the guy we cast and everyone fell in love with him on set, and I like to think this love was also felt through the TV screens of the world.

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