Cannes Lions
VMLY&R , Santiago / ARCOR & CO. / 2019
Overview
Entries
Credits
Background
Fairy tales are known for their happy endings and enriching morals they depict in their stories. But some stories get more interesting when things take a sour turn, they become something unexpected, something new, they transform into a completely different story, and that’s the case with "Dos en Uno Sour Center". You start the story on a sweet note but you end savoring an unexpected, fascinating sour center, unlike any other candy in the local market.
Execution
Drawn exclusively by hand, we crafted this piece by taking inspiration from old folk tales illustrations.
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