We created "Are we there yet?", an app that connects itself with Waze or Google Maps to discover the estimated lenght of the travel and generate content that could keep them entertained for the whole trip.

The content is always tailor made for every trip, even if the travel lenght gets shorter or longer: as the app checks data from Waze in real time, it's able to change the content in real time as well.

Content had to be redesigned to work on a modular timeline: "Are we there yet?" is able to take and insert clips of content to create a story that makes sense and is educative and fun for the little ones.

"Are we there yet?" is an app designed to improve the life of both parents and children during car rides. For the brand, the app fulfils the role of being a new fun, engaging and a new way to consume Nat Geo Kids' content. It was developed under the guidelines of Nat Geo Kids, including color code, characters, and using the brand's voice, specially built to speak with children.

Nat Geo Kids' content was redesigned in a process called "Fast Clipping", in which episodes were segmented into shorter clips that still made sense by themselves, to allow the app to select those clips in real time and build a whole episode on the go.

As the app is supposed to be used out-of-home, the storage option was for a non-streaming technology, as we couldn't guarantee that kids would have internet access on the road.

The connection between "Are we there yet?" and Waze or Google Maps can be achieve by two different ways: the app may connect two devices - such as a kid's tablet and dad's phone - or work in the same mobile device, through a Facebook Connect.

The development started on February 5th, and the first test version was ready by February, 22th. The app was launched at Campus Party Argentina on April, 26th.

With "Are we there yet?" app, we were able to transform the way kids consume content on the car, while also relieving parents from the annoying job of finding the perfect content for a car travel. And we were able to make all this just by gathering GPS data and transforming it in a content that kids are willing to watch.

Nat Geo's "Are we there yet?" is the first of a series of apps that will be launched by the brand to diversify the way or content is consumed by kids.