Cannes Lions

ARIEL DETERGENT

SAATCHI & SAATCHI, Mumbai / PROCTER & GAMBLE / 2007

Presentation Image
Presentation Image
Presentation Image
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A man is on a train when a group of people start smelling his armpits. He is disgusted by them - well that is until he realises how good his shirt smells due to the power of Ariel Detergent. Wow.

Similar Campaigns

12 items

LIPS SO SOFT THAT BRINGS YOU CLOSER

TBWA\BUENOS AIRES, Buenos aires

LIPS SO SOFT THAT BRINGS YOU CLOSER

2015, BEIERSDORF

(opens in a new tab)