Reach High School Juniors and Seniors with a multi-wave targeted message specific to their current mindset, grade, age and opportunities after High School. Demonstrate the core message of the Marine brand, "Transformation" through each mailing. Then drive them to an immersive web experience to illustrate how prospects will be forever changed as they become one of America's Warrior Elite.

Achieved 100.11% of their shipping mission. Recruit Quality (based on standardised mental categories) exceeded goals in both tier 1 and alpha 1-11Maintained the highest level of total (aided and unaided) advertising awareness in 10 years, as measured by an annual Attitude and Awareness tracking study.Percentage of contracts due to lead generation was up 4.1% over the previous year, even in a time of war.