The core of the Marines brand is "transformation". TV and Theatre was used in the narrative to both metaphorically and physically tell this story. DM then continued by delivering on the result of this transformation, and appealing to our audience in a voice that suited their age and mindset. These media channels drove our audience to the web, where an immersive dive into the life of a Marine let visitors explore, learn and become motivated.

Achieved 100.11% of shipping mission. Recruit Quality exceeded goals in both tier 1 and alpha 1-11Maintained the highest level of total advertising awareness in 10 yearscontracts due to lead generation was up 4.1% over the previous year, even in a time of war.