Cannes Lions
J. WALTER THOMPSON, Atlanta / UNITED STATES MARINE CORPS / 2017
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Anthem is an ode to the United States Marines Corps, which illustrates the nobility of the fighting spirit that flows through their veins. A spirit that lives in their hearts and is manifested as a promise they’ve made to their country. The commercial depicts sculptures of Marines in varying battles throughout history that are revealed to compose one huge Marine sculpture. The emotions in the sculptures’ faces demonstrate the struggles Marines are overcoming on the battlefield as well as their own internal battles, like recruit training and disaster relief, that make them Marines.
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