Cannes Lions
SANTO, Buenos Aires / TELECOM / 2007
Overview
Entries
Credits
Description
Arnet made a deal with a bald man, who just wanted to get his hair back. By means of various types of media, Juan Manuel Fraga invites people to subscribe to Arnet. For each new subscriber, Juan Manuel Fraga gets one hair.
Execution
The campaign was launched through television, internet and posters all at the same time. But each type of media was in constant evolution.
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12 items