Cannes Lions
FORSMAN & BODENFORS, Gothenburg / IFK GOTEBORG / 2022
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Support 24/7 is the first ever radio channel to only live stream crowd chants every hour, minute and second of the day. By gathering hundreds of recordings from real games, we then mixed them all together into a never-ending stream of chants and singing. Plus, fans could add their own chants and recordings and have them mixed in with the audio. On game days, the audio would also be responsive to what happened on the pitch. So if there was a goal for instance, the chants, cheers and singing would get louder.
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