Eddy Sparaneve it’s an advergame addressed to 18-30 yo. guys. It’s been conceived to develop a new engagement strategy.

New media areas have been exploited like no one before, merging together lots of offers and one single creative concept.

For the first time ever, we brought in an adv campaign the Channel Connect Technology to SEEMEA.

With no app to be downloaded, we created a full interaction between smartphones used as game controllers and computers.