We created a video-spot — minimalistic and cheap, but really outstanding in the festival screenings format — that was sincerely and directly talking to the jury members in the front row.

Yes, dear sirs, we used this very chance to find an art director. To make better and visually more richer commercials.

And to make the man we find as rich as our creative director. And our director really did wave his Rolex as proof — right on the moment of this spot’s screening.We decided to use the Golden Drum Festival as a media channel to announce our vacancy.

Idea execution:- We created a video-spot — minimalistic and cheap, but really outstanding in the festival screenings format — that was sincerely and directly talking to the jury members in the front row.

And we used this very chance to find an art director. To make better and visually more attractive commercials.

And to make the man we find as rich as our creative director. Our director really did wave his Rolex as proof — right on the moment of this spot’s screening.Media channel:- Festival screening to show the spot- Facebook app to spread the message among art-directors- Direct marketing (T-shirts) to share Instinct contacts at the parties after ceremony- Special e-mail portfolio@instinc.ru for the CVs

And here are the great results:- 10,000+ views of the vacancy announcement;- 20+ mentions in ad press;- 50+ portfolios received;- 6 new art directors hired since last October;- Golden Drum award earned;- Reputation of the most daring Russian agency supported