Eurobest

Instinct Agency Website

INSTINCT, Moscow / INSTINCT / 2016

Awards:

1 Shortlisted Eurobest
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Overview

Entries

Credits

OVERVIEW

Background

All websites look the same. Especially true for ad agencies. The whole web is obese with an average page weighting more than original Doom install image.

Execution

The front page weight is 300 KB because we trimmed all the fat and perfected the core feature: autocomplete.

We created hundreds of unique queries, thousands of synonyms and deep semantic links. It's like talking to an AI. And it's permanently evolving.

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Instinct Agency Website

INSTINCT, Moscow

Instinct Agency Website

2016, INSTINCT

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