Cannes Lions
INSTINCT, Moscow / INSTINCT / 2016
Overview
Entries
Credits
Description
In the age of web obesity and emerging AI we took a radical approach and used autocomplete as the only interface.
Execution
The front page weight is 300 KB because we trimmed all the fat and perfected the core feature: autocomplete.
We created hundreds of unique queries, thousands of synonyms and deep semantic links. It's like talking to an AI. And it's permanently evolving.
Outcome
400 ms front page loading time.
Magical and surprising experience.
Dozens of page views per user.